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Tuabay Loyalty Partnership Technology

About Us

Tuabay is a loyalty partnership platform that connects merchants and consumers through smart rewards and seamless collaborations. We make it easy for businesses to establish partnership, boost retention, improve engagement and grow together — all while giving consumers more reasons to come back. Whether you're a brand looking to expand your reach or a customer who loves a good reward, Tuabay is where partnerships turn into possibilities.

Our Team

We’re a small but mighty team building something big. We move fast, think boldly, and wear many hats — united by a shared mission to reshape how businesses grow through loyalty and partnership. Every day is hands-on, every voice matters, and every step takes us closer to building something extraordinary.

We United in Vision, Aligned in Execution.

We Commit for the Long Term

We are here to scale responsibly, grow strategically, and create long-term partnerships that benefit our customers, our partners, and the company as a whole.

We Commit to Continuous Innovation

We challenge assumptions, test ideas, and embrace bold experimentation. We believe in data-driven insights, customer feedback, and market agility.

We Value Collaboration and Respect

Each team member brings unique expertise. We operate with trust, open communication, and mutual respect to align our strengths toward a common mission.

Leadership Team

Bernard

Captain Vision & Mastermind

Owns the vision, the pivot button, and the whiteboard full of dreams. Moves the business forward, fights market confusion with clarity and killer roadmaps.

Isaac

Wizard & Code Whisperer

It is invisible but makes the whole thing work like magic. Summons APIs from the depths and guards the server realm. Known to deploy miracles with a single line of code.

Jun Shen

Magician & Pixel Perfectionist

Turns dreams into screens. Make things click, swipe, glow, and smile. Master of intuitive design and loading screens while slashes bugs with pixel-perfect precision.

Wai Shen

AI Overlord & Data Oracle

Takes data, adds magic dust, and gives the system a brain. See the future through machine learning. Builds models that think, adapt, and occasionally predict the future.

Irene

Revenue Archaeologist

Dive through markets, conversations, and CRMs to uncover hidden business opportunities. Every lead is a fossil waiting to be turned into gold.

Zi Xuan

Demand Whisperer

Understands what customers want before they do. Attracts leads with magnetic charm and closes with quiet confidence. Always packed with follow-up and deals.

Bernard

Vision & Strategy

Isaac

Technology

Jun Shen

Product

Wai Shen

Data

Irene

Business Development

Zi Xuan

Business Development

Join Us on the Journey

Tuabay is powered by people who believe in bold ideas, smart partnerships, and putting in the work it takes to succeed. If you’re someone who thrives in uncertainty, learns fast, thinks big, and shows up with an open mind and a builder’s grit — we’d love to meet you. The road ahead won’t always be easy, but it’ll be worth it.

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Make Partnership
Great Again

Each partners has the responsibility to fulfill the basic partnership requirement. Below are the minimum requirement each merchant should follow in order to create a mutual benefit environment

Share on Social Media

Introduce and welcome the partnership in social media platform. Say great things about the partnership and encourage your customer to participate to gain rewards. It is as easy as download the apps, sign up, join and claim rewards.

Update Website

Promote the partnership in your website and show your customer how to participate the program - it is as easy as download the apps, sign up, join and claim rewards.

Internal Training

Educate your team (cashier, front desk, team lead) to introduce the partnership to every customer comes to your shop. Make sure your customer knows they can earn rewards by simply being your customer. Your frontline team make the impact the most.

Printed Brochure

Show the brochure on customer visible area to introduce your participation about the Loyalty Partnership program you involved.

Show in payment receipt

Show text in your receipt that says "Join our loyalty partnership program to earn exclusive rewards" and show a QR code or website to your website that explain more about how to participate.

Talk about it - Be Proud

Talk about the partnership to anyone you meet, whether in business meeting, friends meetings, or conference. Take the opportunity to talk about it and be proud in your involvement.

Consistency is the Key

Successful partnership rely on the effort from both partners. Mutually benefits comes from the consistency efforts in promoting each other and the partnership itself.