If a business enters a loyalty partnership, here are the key actions they must take to ensure smooth execution and customer awareness:
- Announce the Partnership Publicly, such as:
- Issue a press release or joint announcement with the partner.
- Publish an announcement on your website and social media.
- Send an email to existing customers informing them about the new benefits.
- Update Website & Digital Platforms
- Make a section within Home page to announce the partnership
- Add a dedicated loyalty partnership page explaining how the program works.
- Update the FAQs to answer common customer questions.
- Train Staff to Inform Customers
- Conduct training sessions for front-line employees (store staff, customer service, sales team).
- Provide a simple script for staff to explain the program to customers.
- Ensure customer service reps can handle inquiries and troubleshoot issues.
- Information at the payment counter or front desk
- Display partnership information with a counter stand with printed notice.
- When customers come near, always inform the customer about the partnership, and urge customers to download the apps and participate.
- Update Marketing Materials
- Add loyalty partnership program details to brochures, flyers, and in-store signage.
- Include loyalty messaging in digital ads and social media posts.
- Update receipts and invoices to mention your loyalty partnership involvement.
- Integrate Loyalty System Across Touchpoints
- Ensure POS (Point of Sale) systems support loyalty tracking by adding additional item used as promotion or discount.
- Test the system before launching to avoid technical issues.
Ensuring that a business properly announces, integrates, and supports a loyalty partnership is crucial for several reasons:
Maximizes Customer Awareness & Participation
- If customers is not aware about the loyalty program, they will not participate.
- Clear announcements, website updates, and staff training ensure customers understand the benefits and are encouraged to engage.
- Higher customer participation = increased revenue and brand loyalty.
Strengthens Brand Credibility & Trust
- A well-executed partnership boosts brand reputation and customer trust.
- A poorly communicated program (e.g., staff unaware, website outdated) can frustrate customers and damage brand credibility.
Optimizes Marketing & Customer Retention
- A well-publicized program attracts new customers and keeps existing ones engaged.
- Ongoing monitoring helps refine the program to improve results over time.
A loyalty partnership is not just about signing an agreement—it’s about execution, and consistently work on it. Without proper implementation, the program risks failing, leading to wasted resources, customer frustration, and missed revenue opportunities.
Tuabay, as the Loyalty Solution platform, specialized in Loyalty Partnership, wish all merchant truly benefits from the system and able to promote a mutual benefits partnership between merchants.
